GW: Deconstruction of a music video 2 & 3

P!nk- F**ckin' Perfect

Institutions and audiences:

• It is designed for focused viewing, as the video is quite intense, addressing significant stories with a detailed narrative.
• /This is viewed on youtube and popular music television channels, like mtv. Some more alternative companies would also pick it up.
• The video would have been created by a contracted independent director, though executive producers would have been linked to its creation.It is a video made as a comment, as opposed to being a commercially successful product and was controversial at the time of release, which goes against what most (semi)-mainstream artists do.

Media Language

• The message of the video is one of acceptance. It says that you should be yourself, or whoever you want to be, because that is just 'perfect'. 
• It questions the way society treats people who are different: The pov of the girls taking photos of the 'freak' demonstrate a cruelty against those who are not considered normal, and the next shots of the protagonist looking upset show the consequences of what seem like less harmless actions to some people.
• The mise-en-scene of hair and make-up are also important in construction of meaning. When the protagonist first dresses in typically sub-culture clothing (considered goth/ emo) with heavier makeup, she is forced to change by her mother. This upsets her and makes her uncomfortable (shown by CU on her face). Then the volta in the girl's life is when she cuts of her hair- a symbol of uniqueness and rebellion, as it goes against the traditional view of female role and femininity.
• The placement of shots allow the image of self harming to be shown quite vividly, whilst not showing the motion itself, and it is key to demonstrate the pain and torment the character has gone through- it epitomises the self loathing.

Representation

• Youth are represented in several ways in the video. One is as rebellious and angsty people, which is a common discourse in modern society and is often associated with rock music. In contrast to this is the fact that the girl's story is told, giving her more prevalence in media and 
• 
  

Biffy Clyro- Biblical

Genre and Narrative

• It is a conceptual narrative video, so has a plot line which is highly representative of other ideas, and is not completely coherent.
• The visuals are amplifying the lyrics, and link throguh the idea of him reacting to a breakup. Whenever 'would you go back to the start' is sung, the narrative goes back to the first shot and a new series of events unfold- both times culminating in the lead singer being beaten up, suggesting that no matter what the negative, bad outcome will always get you, whether you remain positivity to build up or release the rage.
• Some of this is reflective of Nolan's films- it is a slight bricolage with intertextual references.
• It could be considered art to some extent, it also does showcase the lead singer massively adding to the commercial idea of star image- so may be more postmodern.